Klein, Rolf

Klein, Rolf


  • Development of effective marketing strategies for sustainable growth
  • Brand management national and international
  • Sustainable range differentiation for more competitive strength
  • Efficient innovation processes for better hit-rates
  • Efficient private label management
  • Analyzing and unlocking potential in marketing processes
  • Defence of crisis to safeguard good reputation for brands and companies


2010 onwards Rolf Klein Beratung, independent cosultant Sector: Consulting, Consumer Goods Companies
1998  -  2010 Laurens Spethmann Holding – Managing Director Marketing, Company Speaker; Head of Business Development Sector: Food
1987  -  1998 Dr. Oetker – various roles in marketing and sales at last Head of Chilled Food Unit Sector: Food
1984  -  1987 Granini – various roles in marketing Sector: Food


  • Business Diploma at University of applied sciences Bielefeld, Focus: Marketing
  • „Holistic Stragegy Development“ Management Center St. Gallen/CH
  • Yearly guest lectures for innovation and marketing at LEUPHANA University Lüneburg