Hesse, Rüdiger

Hesse, Rüdiger

Rüdiger Hesse has over 30 years of experience in the FMCG branded products industry. He constantly enhances his wide-ranging expertise in Sales and Marketing with new specialised knowledge, which he makes available to the FMCG branded products industry using various transfer tools. Since 2004 he has been a member of the supervisory board of Gruppe Nymphenburg Consult AG.

Skills

  • Specialised know.how in the fields of trade-, customer-, shopper- and event Marketing
  • Application of neuropsychological insights in the field of POS marketing
  • Transformation of digitale shopper marketing
  • Impulse management and knowledge transfer
  • Continuous monitoring of new marketing trends

Experience

2013 Founding of the Braintrust-Group
2005 Founding of CMC Customer Marketing Care
1979  -  2004 Various positions at Mars / Masterfoods / Effem - Head of Customer Marketing, Mars GmbH - Head of Trade Marketing, Masterfoods/Effem - Business Development Manager, Effem - Nationaler Key Account Manager, Effem - Field Manager, Effem - Marketing Manager Catfood, Effem
1977  -  1979 Product Manager, Dr.Oetker Eiskrem Market researcher, Dr.Oetker Head Office

Qualification

  • Degree in Business Administration - Diplom Kaufmann (specialising in Marketing)
  • Extensive skill enhancement trainings - e.g. SOSCOT (Social competence), Leadership, Innovation techniques etc.)